{"id":240,"date":"2020-07-08T15:33:46","date_gmt":"2020-07-08T15:33:46","guid":{"rendered":"https:\/\/www.apextrading.com\/blog\/?p=240"},"modified":"2020-07-08T15:33:46","modified_gmt":"2020-07-08T15:33:46","slug":"apex-trading-partners-with-programetrix-to-bring-digital-advertising-options-to-the-wholesale-cannabis-market","status":"publish","type":"post","link":"https:\/\/temp.apextrading.com\/blog\/2020\/07\/08\/apex-trading-partners-with-programetrix-to-bring-digital-advertising-options-to-the-wholesale-cannabis-market\/","title":{"rendered":"Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis Market"},"content":{"rendered":"

The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency\u2019s Fortune 500-level digital marketing expertise<\/p>\n

<\/span><\/i><\/p>\n

SEATTLE, Wash., July 8, 2020\u00a0<\/b>\u2014 Seattle-based programmatic advertising agency <\/span>PrograMetrix<\/span><\/a> and Portland-based cannabis business management platform <\/span>Apex Trading<\/span><\/a> have finalized a formal partnership to offer cutting-edge digital advertising and campaign management services to the nearly 2,000 brands on the Apex Trading site. The strategic partnership is the first of its kind in the cannabis industry.<\/span><\/i><\/p>\n

\u201cApex has built an incredible product to help wholesale cannabis sellers and buyers connect at price points that are a win for both sides,\u201d said Chris Shreeve, co-founder and VP of business development at PrograMetrix. \u201cOur goal is to drive increased brand awareness and sales for the array of producers and retailers that the Apex team supports. This partnership is the result of creative thinking on how best to serve our industry going forward, and we believe it will yield substantial increases in the rate and size of transactions on the Apex platform, benefitting the market as a whole.\u201d<\/span><\/i><\/p>\n

Apex Trading\u2019s business management and sales services\u2014through which 3,000 purchases and $13 million in cannabis sales are transacted monthly\u2014help connect the dots between farmers, growers, producer-processors, brands, and retailers. The partnership with PrograMetrix will take the sale side of \u201cseed-to-sale\u201d one step further, connecting Apex users directly with the digital advertising services needed to scale their businesses in the long term. By running digital ads through programmatic technology, brands will be able to drive increased customer demand for their flower, concentrates, edibles, topicals, and more. The partnership will also be expanded in the future to serve clients on Apex\u2019s recently launched wholesale CBD and hemp platform, <\/span>Bushel44<\/span><\/a>.<\/span><\/i><\/p>\n

\u201cWe\u2019re really excited to partner with PrograMetrix on this initiative,\u201d said John Manlove, co-founder and CEO of Apex Trading. \u201cOur company has always been laser-focused on providing our wholesale clients with everything they need to run a successful cannabis brand. Particularly with everything that has gone on this year, digital advertising is instrumental to doing that, which is why we\u2019re partnering with the industry leader in programmatic for cannabis.\u201d<\/span><\/i><\/p>\n

The need for cannabis brands to begin advertising their products directly to end consumers was recently spotlighted by <\/span>Marijuana Business Daily<\/span><\/a>. According to journalist Margaret Jackson, \u201cmany marijuana brands have relied on\u00a0in-store pop-ups\u00a0and educating budtenders about their products to reach consumers \u2026 but as cannabis customers increasingly order products\u00a0online for delivery or pickup\u2014and with the expectation that these habits will persist after the coronavirus pandemic is under control\u2014marijuana brands should consider more direct ways to reach their audience to ensure sales stay strong.\u201d<\/span><\/i><\/p>\n

Both PrograMetrix and Apex Trading are both currently accepting new cannabis, CBD, and hemp clients. To learn more about PrograMetrix\u2019s advertising options or Apex Trading\u2019s platform, visit <\/span>PrograMetrix.com<\/span><\/a> or <\/span>ApexTrading.com<\/span><\/a>.\u00a0<\/span><\/i><\/p>\n

About PrograMetrix
\n<\/i><\/b>PrograMetrix is a Seattle-based programmatic advertising agency serving cannabis and CBD brands alongside Fortune 500 clients. Through strategic partnerships with cannabis industry leaders and the expert use of modern ad tech, PrograMetrix helps clients target known cannabis, CBD, and natural wellness consumers on mainstream websites, working across all digital channels to optimize campaign performance and ROI. To learn more, visit <\/span><\/i>PrograMetrix.com<\/span><\/i><\/a>.<\/span><\/i><\/i><\/p>\n

About Apex Trading
\n<\/i><\/b>Apex Trading is a wholesale business management and sales platform designed specifically for the cannabis industry. By delivering all the tools needed to streamline an entire wholesale operation, and putting the brand and buyer experience first, Apex Trading provides a wholesale cannabis management solution unlike any other. To learn more, visit ApexTrading.com<\/a>. To learn more about Apex Trading\u2019s new platform for CBD and hemp, visit Bushel44.com<\/a>.<\/p>\n

<\/span><\/i><\/p>\n

Media Contact<\/i><\/b>: Brett Konen
\n<\/span><\/i>Marketing Manager
\n<\/span><\/i>Brett@PrograMetrix.com<\/span><\/i><\/a>
\n(206) 581-5461<\/span><\/i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency\u2019s Fortune 500-level digital marketing expertise SEATTLE, Wash., July 8, 2020\u00a0\u2014 Seattle-based programmatic advertising agency PrograMetrix and Portland-based cannabis business management platform Apex Trading have finalized a formal partnership to offer cutting-edge digital advertising and campaign management services to […]<\/p>\n","protected":false},"author":2,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[23],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/posts\/240"}],"collection":[{"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":2,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":243,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/posts\/240\/revisions\/243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/temp.apextrading.com\/blog\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}