Are Cannabis Brands & Retailers Blaming the Software?

Our good friend Rick Bashkoff, CEO of Massachusetts-based Lit Alerts, put out a great article late last week through MJBizDaily about cannabis brands & retailers. The thought-provoking piece addresses how some cannabis companies view their software options. Here’s a little taste:

It’s time for cannabis brands, retailers to make up with their software providers

Between evolving regulations, tight margins and fierce competition, cannabis operators are navigating one of the most complex business environments out there.

But amid all this chaos, there’s a recurring narrative that needs to be challenged: blaming the software.

Let’s be blunt – software is not the enemy.

In fact, when leveraged properly,

, your cannabis technology stack should be your ally.

It should save you time, help you make smarter decisions and, most importantly, help you sell more weed.

But, too often, marijuana operators treat their software as

a burden rather than a business partner.

They throw up their hands when something breaks, blame vendors when processes are inefficient and lean on legacy systems or default options without understanding what they’re actually using – or why.

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